Nissan Africa, Middle East and India unveiled a comprehensive four-year strategy for the region under the company’s Global Transformation Plan. The aim is to achieve sustainable growth, financial stability and profitability by the of the fiscal year 2023.

This region accounts for roughly 10% of the world automotive market and as such Nissan will bring focus to core models and technologies, leverage its Alliance synergies while also leveraging an expansive and competitive manufacturing footprint in South Africa, Egypt, India and Nigeria.

Nissan Chief Operating Officer, Ashwani Gupta, said: “Africa, Middle East and India is an important region where we will target investment in existing strengths, including SUV, and bring eight new products to the market. By driving efficiencies through the Alliance and focusing on core competencies, we will further increase the region’s profitability, especially in key markets including the Gulf, South Africa and Egypt.”

Chairman of the Africa, Middle East and India region, Guillaume Cartier, commented: “The AMI region has enormous potential with some of the most dynamic and diverse automotive markets in the world. Nissan has already established a strong foundation for sustained growth with high brand equity, a deeply embedded heritage of Nissan DNA and culture and a long history of dedicated and experienced business partners in retail and manufacturing. Through the mid-term, we will remain focused on driving value for the business by meeting the needs of our customers across the region.”

Nissan will look to optimise its regional product portfolio by 20% and will improve cost competitiveness at its local plants, take advantage of export opportunities and leverage additional opportunities to reduce Fixed Cost.

A total of 8 new models will be introduced and Nissan will focus its investment attention on the most profitable products with regional priority on Sports Utility Vehicles and affordable sedan models.

Nissan will continue building on existing strengths in key markets including GCC, Saudi Arabia and Egypt as well as focus on the opportunities of Africa and Turkey as high potential markets.

Lastly, Nissan will aim to deploy e-Power, electric vehicles and connected technologies across the region. They are also looking to increase digitalization and enhance customers experience.

Cartier added: “Today, AMI is a region with opportunity for significant growth. Over the next four years we will transform opportunity to reality by bringing the right products, services and technologies to deliver lasting positive change for the business, our partners and customers.”